Saturday, March 31, 2018

Camille Rose Honey Hydrate Leave-In Hair

The natural hair company, Camille Rose Naturals, recently launched a new line of products which at first sight can be easily confused with food. Seeing these products on YouTube immediately brought the thought of children accidentally consuming them, ingesting toxic chemicals which may result in poisoning.  The packing of the Honey Hydrate Leave-In bare resemblance with actual honey.

On YouTube, the line is being reviewed to further mislead those who may not recognize that the product is meant for hair and not to be consumed. Kelle Nicole, a well known YouTube, reviews the products and displays a picture where she is holding the bottle taught to her mouth (with the opening close to her mouth) as though about to consume the product. I'm quite sure she did not think about sending a message where customers may believe they can consume the product. Kelle was simply sharing her thoughts on the new line. Please visit this link to see the video I mentioned,
https://www.youtube.com/watch?v=sgJRE95Q2G0&t=0s&index=2&list=PLbMwi5sNdz5bFZMwjk2PDwU3OoIAXS1AX


Characteristics of the product that resembles honey are the color of the product inside the bottle and the shape of the bottle. To rid this confusion, Camille Rose Naturals should redesign the product packaging, specifically the shape of the bottle and the color which is shown through the transparent bottle.

Other natural hair companies make products containing honey and other natural ingredients and have packaged them in such a way so not to confuse them with food. A perfect example is the Honey and Sage Deep Conditioner.

With consumers demanding more natural ingredients in hair and skin care products, companies have to market wisely so as not to send a picture that their products can be consumed when they are meant to be used externally.



Here are pictures to show the contrast. Guess which is consumable and which is not. Was it easy to pick out the difference? Comment on your thoughts below.